B-reel And Fallon Promote Sci Fi Mini-series, Tin Man, With “infinite Oz” Web Site

[Stryker]

B-REEL AND FALLON PROMOTE SCI FI MINI-SERIES, TIN MAN, WITH “INFINITE OZ” WEB SITE
“Infinite OZ” site allows visitors to experience the world of the Outer Zone – www.road2oz.com

B-Reel is proud of the new collaboration with Fallon Worldwide. Together with Fallon’s media department and the creative team, then headed by Calle Sjönell and Pelle Sjönell, B-Reel directed and produced a promotional micro site for the mini-series Tin Man, to be aired on SCI FI Channel on December 2. Fallon’s media department and B-Reel set out to create a flash-based digital experience to evoke interest and create a buzz around Tin Man, the re-imagining of the literary classic The Wonderful Wizard of OZ. B-Reel also produced HD broadcast versions for television, cinema and in-store media.

The inspiration came from the art project of the ZoomQuilt, originally created by designers looping Flash scenes together, letting the viewer experience a seamless journey from scene to scene.

This was the start of B-Reel’s collaboration with nine of the most talented CGI artists in the world: Phil Mc Darby, Gerardo De Gerard, Rudolf Herczog, Raphael Lacoste, Martin Lisec, Greg Petchkovsky, Andreas Rocha, Philip Straub and Geoffrey White. The zoom incorporates 15 different key scenes from the mini-series. While the artists were allowed to freely interpret their assigned scenes, they were given general technical and graphical guidelines as well as specific briefs. This allowed for smooth transitions between the scenes and the creation of freestanding elements suitable for animation and that could be adjusted for both web and HD broadcast versions.

In order to achieve a never-ending zoom and maintain full resolution, the artists created their scenes in 10k resolution. Once the scenes were delivered, the B-Reel crew began their work linking them together and bringing them to life using animation, weather and light effects. In order to process this much graphical data, it was crucial to use the latest version of Flash, version 9, combined with the latest Action Scripttm 3.0 programming language featuring improved performance and increased flexibility.

Download images: http://b-reel.com/out/tinman/tinman_img.zip

Media note:
B-Reel, is a hybrid production company that directs and produces live action, animation and interactive. The productions seamlessly traverse media platforms, from television to the web. The company has offices in Stockholm and New York. For more information about B-Reel, please visit www.b-reel.com

Fallon Worldwide, one of the world’s most critically acclaimed, creatively driven branding companies, manages the consumer voice of some of the world’s leading brands, including Sony, Nestlé Purina, TIME Magazine, Holiday Inn, Holiday Inn Express, ASDA, National Car Rental and Alamo Rent A Car, and Orange. Fallon Worldwide is a global network of Publicis Groupe, based in Paris, and has 500 employees worldwide. The company has offices in Minneapolis, London, Singapore, São Paulo, and Tokyo. Additional information can be found at www.fallon.com

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies, and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 92 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.